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Zusatztext Scholars, editors, journalists, NGO practitioners, and policy experts would benefit from reading NGOs as Newsmakers to better understand the current state of affairs between NGOs and newsmakers. In particular, by applying the field variant of institutional theory to illuminate how journalists and NGOs vie for attention in an age of information overload. Informationen zum Autor Matthew Powers is assistant professor in the Department of Communication at the University of Washington. His work has been published in Journal of Communication, New Media & Society, and the International Journal of Press/Politics, among others. Klappentext Matthew Powers analyzes the growing role NGOs play in shaping¿and sometimes directly producing¿international news. Through an unprecedented glimpse into NGOs¿ newsmaking efforts, Powers portrays the possibilities and limits of NGOs as media makers, with important implications for the intersections of journalism and advocacy. Zusammenfassung As traditional news outlets’ international coverage has waned, several prominent nongovernmental organizations have taken on a growing number of seemingly journalistic functions. Groups such as Amnesty International, Human Rights Watch, and Médecins Sans Frontières send reporters to gather information and provide analysis and assign photographers and videographers to boost the visibility of their work. Digital technologies and social media have increased the potential for NGOs to communicate directly with the public, bypassing traditional gatekeepers. But have these efforts changed and expanded traditional news practices and coverage—and are there consequences to blurring the lines between reporting and advocacy? In NGOs as Newsmakers, Matthew Powers analyzes the growing role NGOs play in shaping—and sometimes directly producing—international news. Drawing on interviews, observations, and content analysis, he charts the dramatic growth in NGO news-making efforts, examines whether these efforts increase the organizations' chances of garnering news coverage, and analyzes the effects of digital technologies on publicity strategies. Although the contemporary media environment offers NGOs greater opportunities to shape the news, Powers finds, it also subjects them to news-media norms. While advocacy groups can and do provide coverage of otherwise ignored places and topics, they are still dependent on traditional media and political elites and influenced by the expectations of donors, officials, journalists, and NGOs themselves. Through an unprecedented glimpse into NGOs’ newsmaking efforts, Powers portrays the possibilities and limits of NGOs as newsmakers amid the transformations of international news, with important implications for the intersections of journalism and advocacy. Inhaltsverzeichnis Acknowledgments 1. A New Era of NGO-Driven News? 2. The Changing Faces of NGO Communication Work 3. The Partially Opening News Gates 4. The Strategic Advocate in the Digital Storm 5. Publicity’s Ends 6. Explaining the Endurance of News Norms 7. The Possibilities and Limitations of NGO Communication Methods Appendix Notes References Index...
