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Everything You Need to Start and Run a Successful Cannabis BusinessFrom retailers to growers, producers, and suppliers, there's a seemingly never-ending list of startup opportunities in this emerging market. In
Start Your Own Cannabis Business, cannabis, biotech, and entrepreneurship reporter Javier Hasse introduces forward-thinking entrepreneurs lie you to the industry and shares hard-earned tips and success stories from pioneers and visionaries in the marijuana industry.
Take a closer look at the world of weed and what it holds for you and your future as a cannabis entrepreneur. You'll learn how to:
- Put together a solid business plan with tips from cannabis lawyers
- Estimate startup costs with the help of cannabis-experienced CPAs
- Assemble a team of employees with insight from legal cannabis recruiting and dispensary training agencies
- Protect your assets in case something goes wrong with your business
- Familiarize yourself with the tax and legal regulations of the industry
- Understand what's legal and what's not in the U.S. in cannabis
- Grow your cannabis business into a multistate company
List of contents
Chapter 1: An Introduction To The Cannabis Industry
A Bit Of History
The Current Legal Landscape
THC And CBD
Understanding Cannabis Legalization
The Cannabis Market
Medical Marijuana
Industrial Hemp
Chapter 2: The First Major Decisions
Is this business the right one for you?
Will you want to touch the plant or not?
Picking A Sub-Sector
Realistic Possibilities
Story Time: Jane West
Chapter 3: The Initial Planning
Getting Started
The Business Plan
The Financial Plan
Story Time: Andy Williams
Chapter 4: The Financing Issue
The Banking Problem
Funding Alternatives
How To Attract Capital
The Fundraising Process
Chapter 5: The Licenses Issue
Procuring A License
Chapter 6: Setting Up Shop
The Team Buildup - Selecting and Training
Finishing The Design and Construction Of Your Physical Location
The Soft-Launch
The final audits
Chapter 7: Getting The Word Out: Marketing, Advertising and Public Relations
Chapter 8: Dealing With The IRS and Regulators
Chapter 9: Growing Your Business Into A Multi-Location or Multi-State Company
Chapter 10: Success Stories and The Path To Public Markets
Chapter 11: Conclusions
About the author
Javier Hasse is a writer and reporter with a focus on the cannabis and small-cap biotech industries and an advocate of marijuana legalization. He has had more than 4,500 articles published on a variety of mass media outlets including Playboy, High Times, Leafly, Benzinga, The Wall Street Journal's MarketWatch, Yahoo! News, Yahoo! Finance, InsiderMonkey, CNN Money, Fortune Magazine, MSN, Nasdaq, Morningstar, Microsoft, FOX Business, Investing Channel, among many others. Prior to becoming a full-time reporter and writer, Javier served as CEO for a financial research and content creation company. Find samples of his work at: https://muckrack.com/javierhasse/portfolio
For more than 30 years, Entrepreneur Media, Inc. has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.
Summary
It’s estimated that 70 to 80 percent of startup cannabis businesses reach break-even within the first year, making the marijuana industry an unprecedented opportunity for business ventures of all sizes.
Foreword
- Full-page ad in Entrepreneur print and digital magazine (2.4 million readers per month)
- Email to minimum 830K Entrepreneur subscribers
- Banner ads on Entrepreneur.com (audience 14 million unique visitors per month)
- Excerpts will run on Entrepreneur.com to showcase the each of the chapter's content, videos, and inclusion on CTA to buy the book series at the retailers
- Book cover and text links within related articles and channels on Entrepreneur.com
- Content campaigns shared via Entrepreneur's social networks, which total 10.4 million engaged
- Vine review galleys for pre-publication promotion
- Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers and influential media contacts
- Instagram spotlight campaign featuring four thought leaders interviewed and author of the foreword
