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Excerpt from Radio and the Printed Page: An Introduction to the Study of Radio and Its Role in the Communication of Ideas
In the fall of 1937 the Rockefeller Foundation allocated a grant to Princeton University with the assignment of studying the role played by radio for different groups of listeners in the United States. An Office of Radio Research was set up with the author as director, Frank Stanton and Hadley Cantril as associate directors. A series of investigations covering a rather wide range of problems was undertaken.
One group of studies which seemed of obvious importance related radio to other media of communication such as newspapers and books. In June 1939, when the first general progress report was due, these studies formed a natural unit for summary. The volume on "Radio and the Printed Page" in its present form grew out of discussions of this first report.
The field headquarters of the Princeton Radio Project have been in New York City, and as the work advanced it became clear to the directors that the research would be expedited if the Project were transferred to a university located in New York City, the center of radio activities. In the spring of 1940 the Office of Radio Research was therefore transferred to Columbia University.
The entire series of studies to which the present book belongs was originally sponsored by the Federal Radio Education Committee.
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