Practical Guide to Fundraising for Small Museums - Maximizing the Marketing-Development Connection

This book covers traditional fundraising strategies, but approaches them from a new point of view and provides tips and sample ideas all along the way for small and mid-sized museums to implement a successful development plan. Complete with sample forms, it is a must-have for every museum development professional, volunteer, and student.

List of contents

Chapter 1: The Marketing-Development Connection
Chapter 2: Transactions
Chapter 3: Giving and Mission
Chapter 4: Stewardship
Chapter 5: Survival
Chapter 6: Capital Campaign
Chapter 7: A Development Writing Toolkit
Chapter 8: Final Thoughts
Donor Bill of Rights

About the author

By Sheldon Wolf

Summary

This book covers traditional fundraising strategies, but approaches them from a new point of view and provides tips and sample ideas all along the way for small and mid-sized museums to implement a successful development plan. Complete with sample forms, it is a must-have for every museum development professional, volunteer, and student.

Product details

• Authors: Sheldon Wolf
• Publisher: Rowman and Littlefield
• Languages: English
• Product format: Paperback / Softback
• Released: 30.04.2018
• EAN: 9781538103265
• ISBN: 978-1-5381-0326-5
• No. of pages: 160
• Subjects: Humanities, art, music > History > Cultural history; Social sciences, law, business > Business > Miscellaneous; BUSINESS & ECONOMICS / Museum Administration & Museology, Sales & marketing management, Museology & heritage studies, Museology and heritage studies, Sales and marketing management