European Business

List of contents

1. The European Union
2. The member countries of the European Union
3. East Europe
4. The West European economic environment
5. Common policies of the European Union
6. Competition and industrial policy
7. The legal, political and cultural environments of European business
8. Harmonisation of business laws and practices
9. External trade relations
10. Business organisation in Western Europe
11. Financial aspects of European business
12. Methods of conducting cross-border operations
13. Intellectual property
14. Marketing in Europe
15. European distribution
16. European human resources management

Summary

Written in a concise, clearly structured format, this text encompasses all subject areas usually included in a European business course.

Product details

• Authors: Roger Bennett
• Publisher: Pearson Academic
• Languages: English
• Product format: Paperback / Softback
• Released: 01.01.1998
• EAN: 9780273634386
• ISBN: 978-0-273-63438-6
• No. of pages: 352
• Weight: 590 g
• Series: Frameworks Series; Frameworks Series
• Subject: Social sciences, law, business > Business > International economy