Read more
In this third edition, this successful introduction to management covers the subject in a concise, no-nonsense, comprehensive manner. The considered use of effective diagrams, cases and tests results in an efficient, clearly structured, compact book ideal for quick learning.
List of contents
PART 1: INTRODUCTION TO MANAGEMENT
1. Nature and development of management theory
2. Management in action
3. Business ownership
4. Entrepreneurship and small business management
5. Corporate strategy and planning
PART 2: MANAGEMENT FUNCTIONS
6. Organisation
7. Marketing
8. International marketing
9. Managing the finance function
10. Operations management
11. Legal aspects of management
12. Communication and management control
13. Decision support and information technology management
PART 3: THE HUMAN SIDE OF MANAGEMENT
14. The nature of work
15. Leadership, motivation and management style
16. Personnel management
17. The future of management
Summary
In this third edition, this successful introduction to management covers the subject in a concise, no-nonsense, comprehensive manner. The considered use of effective diagrams, cases and tests results in an efficient, clearly structured, compact book ideal for quick learning.
