Environmental Marketing Management

This text provides a study of how environmental concerns affect the principles and practice of marketing and how the marketing function is affected by environmental concerns. It examines how aspects of marketing can be applied to developing and implementing greener strategies.

List of contents

Part 1: An Introduction to Environmental Marketing.
Part 2: Environmental Marketing: The Strategic Challenge.
Part 3: Environmental Marketing: The Operational Challenge.

Summary

This text provides a study of how environmental concerns affect the principles and practice of marketing and how the marketing function is affected by environmental concerns. It examines how aspects of marketing can be applied to developing and implementing greener strategies.

Product details

• Authors: Ken Peattie
• Publisher: Pearson Academic
• Languages: English
• Product format: Paperback / Softback
• Released: 01.01.1995
• EAN: 9780273602798
• ISBN: 978-0-273-60279-8
• No. of pages: 320
• Weight: 630 g
• Series: Financial Times; Financial Times
• Subject: Natural sciences, medicine, IT, technology > Biology > Ecology