First Taste of Freedom - A Cultural History of Bicycle Marketing in the United States

"First Taste of Freedom" is a work of American cultural history focused on the bicycle market in the United States. A primary goal of the research was also to understand how the bicycle can be seen so differently in the US as opposed to other countries"--

About the author

Robert J. Turpin is assistant professor of history at Lees-McRae College in North Carolina.

Summary

First introduced in the United States in the 1830s, the bicycle reached its height of popularity in the 1890s. Two decades later, ridership in the United States collapsed. Turpin chronicles the story of how the bicycle's image changed dramatically, shedding light on how American consumer patterns are shaped over time.

Product details

• Authors: Robert Turpin, Robert J. Turpin
• Publisher: Syracuse University Press
• Languages: English
• Product format: Paperback / Softback
• Released: 30.06.2018
• EAN: 9780815635918
• ISBN: 978-0-8156-3591-8
• No. of pages: 304
• Series: Sports and Entertainment; Sports and Entertainment
• Subjects: Guides > Sport > Motorsport, motorcycle sport, bicycle sport, aviation sport; Social sciences, law, business > Business > Individual industrial sectors, branches