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Now in its third edition,
Cases in Public Relations Management uses recent cases in strategic communication designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager, with the help of extensive supplemental materials.
List of contents
Preface
Chapter 1: A Brief Introduction to Public Relations
Chapter 2: Ethics and the Law
Chapter 3: Corporate Social Responsibility
Chapter 4: Media Relations
Chapter 5: Conflict Management
Chapter 6: Activism
Chapter 7: Consumer Relations
Chapter 8: Entertainment and Leisure
Chapter 9: Community Relations
Chapter 10: Cultural and Other Considerations
Chapter 11: Financial Communication and Investor Relations
About the author
Patricia Swann, former dean of the School of Business and Justice Studies, is a professor of public relations and management at Utica College, USA. She is the executive director of the Raymond Simon Institute for Public Relations and Journalism and the past head for the Public Relations Division of the Association for Education in Journalism and Mass Communication. She has 20 years of experience in the public relations and journalism industries and has garnered numerous awards for her work.
Summary
Now in its third edition, Cases in Public Relations Management uses recent cases in strategic communication designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager, with the help of extensive supplemental materials.
Additional text
"Swann's third edition of Cases in Public Relations Management is organized in such a way as to offer foundational knowledge of the broader field of PR and of the narrower topics of each chapter before diving into specific cases. The discussion questions in each chapter are certain to prompt critical thinking and deep class discussions." -- Emily S. Kinsky, West Texas A&M University
