Credibility and perception of green branding in destinations. A case study of Switzerland

Master's Thesis from the year 2016 in the subject Tourism - Miscellaneous, grade: 1,5, Oxford Brookes University, language: English, abstract: Green marketing and branding is not a widely researched topic in a destination context. Therefore, this dissertation uses Switzerland and the new sustainable tourism campaign in 2017 as a case study to explore the field in terms of credibility and perception. The research is based on a document/website analysis, expert interviews and tourist questionnaires to explore and analyse opinions and views on the topic.

Product details

• Authors: Julia Weis
• Publisher: Grin Verlag
• Languages: English
• Product format: Paperback / Softback
• Released: 01.01.2017
• EAN: 9783668555792
• ISBN: 978-3-668-55579-2
• No. of pages: 120
• Dimensions: 148 mm x 210 mm x 8 mm
• Weight: 185 g
• Illustrations: 6 Farbabb.
• Subjects: Social sciences, law, business > Business > Miscellaneous; Travel > Map accessories, miscellaneous