Blue Ocean Strategy

Argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. This book presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture blue oceans.

Product details

• Authors: W. Kim Chan, ki, C Kim, W Cha Kim, W. Chan Kim, Mauborgne, R Mauborgne, Renee Mauborgne, Renée Mauborgne
• Publisher: Harvard Business Review Press
• Languages: English
• Product format: Hardback
• Released: 03.02.2005
• EAN: 9781591396192
• ISBN: 978-1-59139-619-2
• No. of pages: 272
• Dimensions: 165 mm x 245 mm x 23 mm
• Series: Harvard Business School Press; Harvard Business School Press
• Subjects: Social sciences, law, business > Business; Innovation, Marktwirtschaft