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This book presents the science of creativity and innovation in a practical way and a new way of teaching called the Nonsense Method which relies on humans' ability to create sense out of apparent nonsense and have fun while doing it. Each chapter ends with puzzles that relate to the cognitive obstacle and counter technique discussed in the chapter.
List of contents
Preface
Introduction
Chapter 1: The Nonsense Method of Teaching
Chapter 2: More Nonsense in Teaching
Chapter 3: Functional Fixedness
Chapter 4: Design Fixation
Chapter 5: Brainswarming: Solving Problems Together
Chapter 6: Analogy Blindness
Chapter 7: Other Blind Spots around Goals and Assumptions
Chapter 8: Solving Like Animals
Chapter 9: Visual Blending
Chapter 10: Unconscious Creativity
Chapter 11: Evolution and Creativity
Chapter 12: Diagnosing Creative Weaknesses
Chapter 13: Contradictions
Chapter 14: Unlimited Features
Chapter 15: Back to the Childlike
Appendix A: Hints and Solutions
About the Author
About the author
Dr. Tony McCaffrey has built a new approach to improving creativity that has led to an effective technique to overcome every known mental blind spot to creativity. He teaches at Eagle Hill School in Hardwick, MA, and helps lead the company, Innovation Accelerator, Inc., which uses his techniques to help companies solve problems.
Summary
This book presents the science of creativity and innovation in a practical way and a new way of teaching called the Nonsense Method which relies on humans' ability to create sense out of apparent nonsense and have fun while doing it. Each chapter ends with puzzles that relate to the cognitive obstacle and counter technique discussed in the chapter.
