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Excerpt from Drawing the Line: Fine and Commercial Art
Radio, television, and motion pictures have also affected printed media techniques because Of the increased exposure Of the public to mass communication. Today, billions of dollars are Spent each year in reaching the public. The rate Of boredom, due to this exposure, has increased. What used to remain fresh and distinctive for years, now loses its effectiveness in months. As a result, industry has placed a premium on imaginative visual change Of pace in order to be seen and noticed in this competitive situation. Every technique is explored by graphic designers, in all media, in pursuit Of the public's attention.
Many Of our major magazines have revised their formats to make use Of the faster, simpler, and stronger design approaches that add visual excitement to their presentation of ideas. Linear design has provided a strong area for impact in the change Of pace from photography, and illustrators are making effective use of it.
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