Sold out

Swee Hoon Ang, Gary Armstrong, Chin Tiong Tan, Philip Kotler, Siew-Meng Leong, Oliver Hong-Ming Yau

Principles of Marketing: An Asian Perspective

Paperback / Softback

Description

For undergraduates studying Principles of Marketing courses. Principles of Marketing: An Asian Perspective provides a comprehensive coverage on topics of Marketing set in an Asian context. Learning is made more engaging for students and teaching more convenient for instructors.

Product details

Authors	Swee Hoon Ang, Gary Armstrong, Chin Tiong Tan, Philip Kotler, Siew-Meng Leong, Oliver Hong-Ming Yau
Publisher	Pearson Education Centre

Product format	Paperback / Softback
Released	31.12.2018

No. of pages	790
Dimensions	216 mm x 277 mm x 25 mm
Weight	1556 g
Subject	Social sciences, law, business > Business > Advertising, marketing

Customer reviews

No reviews have been written for this item yet. Write the first review and be helpful to other users when they decide on a purchase.