Railway Photographic Advertising in Britain, 1900-1939

This book explores the phenomenal resources dedicated to understanding and encouraging passengers to consume travel from 1900 to 1939, analysing how place and travel were presented for sale. Using the Great Western Railway as a chief case study, as well as a range of its competitors both on and off the rails, Alexander Medcalf unravels the complex and ever-changing processes behind corporate sales communications. This volume analyses exactly how the company pictured passengers in the countryside, at the seaside, in the urban landscape and in the company's vehicles. This thematic approach brings transport and business history thoroughly in line with tourism and leisure history as well as studies in visual culture.

List of contents

1. Introduction.- 2. Railway Advertising: Theory and Practice 1900-1939.- 3. In the Country.- 4. By the Seaside.- 5. Around Town.- 6. On the Train.- 7. Conclusion.- Index.

About the author

Alexander Medcalf is Research Fellow for the Department of History at the University of York, UK. 

Summary

This book explores the phenomenal resources dedicated to understanding and encouraging passengers to consume travel from 1900 to 1939, analysing how place and travel were presented for sale. Using the Great Western Railway as a chief case study, as well as a range of its competitors both on and off the rails, Alexander Medcalf unravels the complex and ever-changing processes behind corporate sales communications. This volume analyses exactly how the company pictured passengers in the countryside, at the seaside, in the urban landscape and in the company’s vehicles. This thematic approach brings transport and business history thoroughly in line with tourism and leisure history as well as studies in visual culture.

Product details

• Authors: Alexander Medcalf
• Publisher: Springer, Berlin
• Languages: English
• Product format: Hardback
• Released: 01.01.2018
• EAN: 9783319708560
• ISBN: 978-3-31-970856-0
• No. of pages: 236
• Dimensions: 155 mm x 217 mm x 19 mm
• Weight: 452 g
• Illustrations: XI, 236 p. 20 illus., 10 illus. in color.
• Series: Palgrave Studies in the History of the Media; Palgrave Studies in the History of the Media
• Subjects: Humanities, art, music > History > Cultural history; Non-fiction book > History > Miscellaneous; B, Photography & photographs, Photography, Cultural History, History, European History, Westeuropa, History, Modern, Civilization—History, Modern History, History of Britain and Ireland, Great Britain—History, Europe—History—1492-, History of Modern Europe