Green Bundle - Pairing the Market With the Planet

Informationen zum Autor Magali Delmas is Professor of Management at the UCLA Institute of the Environment and Sustainability and UCLA Anderson School of Management. She is the Director of the UCLA Center for Corporate Environmental Performance. Prior to embarking on her academic career, Delmas worked at the European Commission as the Economic Advisor of the Director for Industry. David Colgan is Director of Communications at the UCLA Institute of the Environment and Sustainability. He is a writer and creative director with a background in policy, law, and politics. Klappentext Magali Delmas is Professor of Management at the UCLA Institute of the Environment and Sustainability and UCLA Anderson School of Management. She is the Director of the UCLA Center for Corporate Environmental Performance. Prior to embarking on her academic career, Delmas worked at the European Commission as the Economic Advisor of the Director for Industry. David Colgan is Director of Communications at the UCLA Institute of the Environment and Sustainability. He is a writer and creative director with a background in policy, law, and politics. Inhaltsverzeichnis Introduction 1. What Sustainability Has Come to Mean 2. The Green Bundle 3. No Substitute for Quality 4. A Status Update 5. A Healthy Perspective 6. Put Money in Context 7. An Emotional Connection 8. The Pitfalls of Greenwashing 9. Sending a Clear Signal Conclusion: Reaching the Convenient Environmentalist

Product details

• Authors: David Colgan, Magali A Delmas, Magali A. Delmas, Magali A. Colgan Delmas
• Publisher: Stanford University Press
• Languages: English
• Product format: Hardback
• Released: 31.07.2018
• EAN: 9781503600867
• ISBN: 978-1-5036-0086-7
• No. of pages: 288
• Subjects: Social sciences, law, business > Business > Individual industrial sectors, branches; Unternehmen und Umwelt, Grüne Unternehmensansätze, BUSINESS & ECONOMICS / Green Business, BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / Marketing / General, Business / Economics / Finance