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This book covers everything from how to come up with good ideas, how to write engaging copy with eye-catching headlines, how to speak elegantly in public, how to survive and thrive on social media, and how to get your message across effectively to clients, potential clients and the press.
List of contents
Chapter 1: How to come up with good ideas Chapter 2: How to write well Chapter 3: How to write a headline Chapter 4: How to keep the grammar police at bay Chapter 5: How to create compelling corporate communications Chapter 6: How to stand out in your job Chapter 7: How to speak well publicly Chapter 8: How to make the best of social media Chapter 9: How to make the press work for you Chapter 10: Words to avoid if you want to speak or write with clarity
About the author
Charlie Corbett worked for 12 years as a journalist and editor for some of the biggest brands in international media, including the Financial Times Group and The Wall Street Journal, before founding his own communications consultancy, Bullfinch Media.
Summary
This book covers everything from how to come up with good ideas, how to write engaging copy with eye-catching headlines, how to speak elegantly in public, how to survive and thrive on social media, and how to get your message across effectively to clients, potential clients and the press.
Additional text
"I wish I’d read this book sooner - it would have saved me lots of painful ‘learning through experience’. The Art of Plain Speaking is an invaluable - and succinct - guide for anyone speaking in public or with an important presentation to deliver - or even if you simply want to connect better with people. I found myself underlining sections and scribbling in the margins - and I’m now looking forward to putting it into practice." — Dame Helena Morrissey, Head of Personal Investing, Legal and General Investment Management
"Charlie Corbett admirably demolishes the (entirely avoidable, as he eloquently establishes) treacherous thickets of contemporary gobbledygook to provide a superb manifesto for clear simplicity. The Art of Plain Speaking is a brilliant and measured dismissal of obfuscation and tone-deaf gibberish and we can only hope everyone - plain English fans and jargonistas alike - reads it." — Lee Monks, The Plain English Campaign
"Don’t be fooled by the title, this is much more than a guide to plain speaking. The book provides the carefully distilled wisdom to survive and thrive in the modern workplace." — Harry Wilson, City Editor, The Times
"A communication survival guide written with rare clarity, insight and Corbett’s customary wit." —Jonathan Wright, Global Managing Director at Dow Jones and The Wall Street Journal
"Words, words, words. The modern world is awash with words. Everyone can write but not everyone can write what they mean. Charlie’s book elegantly explains how to ensure your words convey meaning rather than obscure it." — Ben Wright, Business Editor at The Telegraph Media Group
