How to Argue with a Cat - A Human's Guide to the Art of Persuasion

If you can persuade a cat ... you can persuade anyone. This is the essential guide to getting your way. br>br>Jay Heinrichs, award-winning author of Thank You for Arguing and advisor to the Pentagon, NASA and Fortune 500 companies, distils a lifetime of negotiating and rhetoric to show you how to win over anyone - from colleagues and bosses, to friends and partners at home (and even the most stubborn of feline adversaries).br>br>You''ll learn to:br>br>Perfect your timing - learn exactly when to pouncebr>Get your body language, tone and gesture just rightbr>Think about what your opponent wants - always offer a comfy lapbr>Lure them in by making them think they have the powerbr>br>The result? A happy, hopefully scratch-free, resolution.br>br>''Jay Heinrichs knows a thing or two about arguing'' The Timesbr>br>''A master rhetorician and persuasion guru'' Salonbr>br>''You got a bunch of logical engineers to inject pathosbr>into their arguments ... it works!'' NASA engineer>

Report

Praise for Thank You For Arguing 'An excellent book about how to win arguments, full of brilliant examples ... sharp and well-argued' Evening Standard

Product details

• Authors: Jay Heinrichs
• Publisher: Penguin Books Uk
• Languages: English
• Product format: Paperback
• Released: 01.03.2018
• EAN: 9781846149573
• ISBN: 978-1-84614-957-3
• No. of pages: 144
• Dimensions: 128 mm x 198 mm x 11 mm
• Subjects: Guides > Law, job, finance > Training, job, career; Humanities, art, music > Linguistics and literary studies > General and comparative linguistics; Non-fiction book > Politics, society, business > Business: general, reference works; HUMOR / Topic / Business & Professional, Humour, Semantics, discourse analysis, stylistics, Semantics, discourse analysis, etc