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List of contents
THEME 1: RETHINKING MARKETING AND COMMUNICATION 1. Digital marketing in an outreach context - Alison Hicks 2. Reference 2.0: evolution of virtual reference services and social media - Dawn McLoughlin and Jill Benn 3. A service in transition: how digital technology is shaping organizational change - Rachel Bury and Helen Jamieson THEME 2: RETHINKING SUPPORT FOR ACADEMIC PRACTICE 4. The impact of open and digital content on librarians’ roles in a learning and teaching context - Helen Howard 5. Supporting early-career researchers in data management and curation - Joy Davidson 6. Extending students’ digital capabilities: the Digital Tattoo Project - Julie Mitchell and Cindy Underhill THEME 3: RETHINKING RESOURCE DELIVERY 7. Mobilizing your library - Dr Kay Munro, Karen Stevenson, Rosemary Stenson and Wendy Walker 8. ‘You might also be interested in . . .’: improving discovery through recommendations - Lisa Charnock and Joy Palmer 9. Libraries and international branch campuses in the digital environment - Moira Bent
About the author
Alison Mackenzie is the Dean of Learning Services at Edge Hill University. Prior to taking up this post, she held the post of University Librarian at Bangor University, Wales, had a variety of roles at Manchester Metropolitan University and in her early career worked in art colleges and commercial practice.
Lindsey Martin is the Assistant Head of learning Services at Edge Hill University, responsible for the learning technologies managed and supported by Learning Services.
Summary
This edited collection examines the changing roles of the librarian and how working within a rich digital environment has impacted on the ability of professionals to develop the appropriate 'know how', skills, knowledge and behaviours required in order to operate effectively.
