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Political Campaign Communication, Ninth Edition uses a speech-communication perspective to examine how elective politics contributes to our knowledge and understanding of the electoral process. This book explains how principles and practices central to election campaigns affect America's electoral history.
List of contents
Preface
1 Communication and Political Campaigns: A Prologue
Part I: Principles of Political Campaign Communication
2 Communicative Functions of Political Campaigns
3 Communicative Styles and Strategies of Political Campaigns
4 Communicative Mass Channels of Political Campaigning
5 Communicative Types and Functions of Televised Political Advertising
6 Ethical Considerations of Political Campaign Communication
Part II: Practices of Political Campaign Communication
7 Public Speaking in Political Campaigns
8 Recurring Forms of Political Campaign Communication
9 Debates in Political Campaigns
10 Interpersonal Communication in Political Campaigns
11 Advertising in Political Campaigns
12 Political Campaigning in the Age of the Internet and Growing Influence
Of Social Media
13 Journalism in Contemporary Political Campaigns: From Information to
Fake News
14 Political Campaign Communication in the 2016 Presidential Election
Notes
Index
About the Authors
About the author
Robert E. Denton Jr. holds the W. Thomas Rice Chair of Leadership Studies in the Pamplin College of Business and is professor in the Department of Communication at Virginia Tech. He has degrees in political science and communication from Wake Forest University and Purdue University. In addition to numerous articles, essays, and book chapters, he is author, coauthor, or editor of thirty books, several in multiple editions.
Judith S. Trent is professor emerita of communication at the University of Cincinnati. She is the author of numerous books, book chapters, and journal articles. She has written and spoken widely on the subject of political campaign communication and is a frequent commentator and analyst on political campaigns and candidates for the ABC, NBC, and CBS television affiliates in Cincinnati, as well as Ohio/Cincinnati newspapers.
Robert V. Friedenberg is professor emeritus of communication at Miami (Ohio) University. He is the author of numerous books, book chapters, and articles. He has served as a communication consultant for the Republican National Committee and has been involved in more than seventy political campaigns.
Summary
Political Campaign Communication, Ninth Edition uses a speech-communication perspective to examine how elective politics contributes to our knowledge and understanding of the electoral process. This book explains how principles and practices central to election campaigns affect America’s electoral history.
