What Customers Want: Using Outcome-Driven Innovation to Create - Breakthrough Products and Services

Informationen zum Autor McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide Klappentext A world-renowned innovation guru explains practices that result in breakthrough innovations Twenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost Fortune 1000 companies between $50 million and $800 million each year. Growing out of Anthony Ulwick's revolutionary Harvard Business Review article and featured in Clayton Christensen's new bestseller, The Innovator's Solution, What Customers Want describes a groundbreaking approach that improves on the conventional methods for product and service innovation. Zusammenfassung Explains practices that result in breakthrough innovations. This title describes an approach that improves on the conventional methods for product and service innovation.

Product details

• Authors: Anthony Ulwick, Anthony W Ulwick, Anthony W. Ulwick
• Publisher: McGraw Hill Trade
• Languages: English
• Product format: Hardback
• Released: 11.10.2005
• EAN: 9780071408677
• ISBN: 978-0-07-140867-7
• Dimensions: 158 mm x 238 mm x 24 mm
• Series: Marketing/Sales/Advertising & Promotion; Marketing/Sales/Advertising & Promotion
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Innovation, Produkt, Kreativität