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This book argues for the importance of the theory of the culture industry in today's world. It begins by considering the neglect of the culture industry in the second and third generation of the Frankfurt School, presenting historical background information and criticisms on the theories of Habermas and Honneth.
In our age, the culture industry is something quite different from what Adorno and Horkheimer described or could even imagine in the twentieth century. Today, the masses can not only access the media but can also respond to the messages they receive. A key question that arises, then, is why the masses, even after gaining access to their own media, still adhere to the values of the capitalist system? Why haven't they achieved a class consciousness?
This work seeks to answer those questions. Drawing on Jean Baudrillard's work, it reveals the semiotic aspects of the culture industry and describes the industry in the age of simulation and hyperreality. The book argues that the culture industry has now entered the micro level of our everyday life through shopping centers, the image of profusion and more. Further, it explores new aspects of the culture industry, such as a passion for participating in the media, the consumed vertigo of catastrophe, and masking the absence of a profound reality. As such, the book will particularly appeal to graduates and researchers in sociology and sociological theory, and all those with an interest in the Frankfurt School and the works of Jean Baudrillard.
List of contents
The Frankfurt School: Introduction and Historical Background.- What Happened to the Frankfurt School?.- Theodor Adorno and Max Horkheimer.- Erich Fromm.- Jean Baudrillard.- Theoretical Discussions and Arguments.- The Culture Industry and Consumption as a tool for Communication and Differentiation.- The Culture Industry in Everyday Life.- The Culture Industry in Everyday Life and McDonaldization.- The Culture Industry and the Package.- Baudrillard and New Aspects of the Culture Industry in the Media.- The Culture Industry and "the Consumed Vertigo of Catastrophe".- The Culture Industry in the Age of Simulation.
Summary
Reveals the Frankfurt School’s neglect of the culture industry as the main reason for its sunset
Uses the theories of Jean Baudrillard to renew the theory of the culture industry
Uncovers technics of the culture industry not previously discussed
