To examine the marketing communication strategy of McDonald's in UK - Its impact on the buying behaviour of consumers and consideration of factors contributing to the success or failure of the brand

The title of this book is: "To examine the marketing communication strategy of Mc Donald's in UK, its impact on the buying behaviour of consumers and examination of factors contributing to the success or failure of the brand". Problem statement is of significant interest and importance as it shows the effect of McDonalds marketing communication strategy on aspects such as: sales, consumer buying behaviour, consumer's attitude towards food and association of factors contributing to the success or failure of the brand.

About the author

I received the B.Sc. in Informatics Eng. from Damascus University, Syria. I received the MSc degree with distinction in Communication and Information Networks from University of Essex, UK. I received the PhD in Computing and Electronic Systems from University of Essex, UK. My main interests are network virtualization, and Software Development.

Product details

• Authors: Ali Hammad
• Publisher: LAP Lambert Academic Publishing
• Languages: English
• Product format: Paperback / Softback
• Released: 19.09.2017
• EAN: 9783659795978
• ISBN: 978-3-659-79597-8
• No. of pages: 116
• Subject: Social sciences, law, business > Business > Advertising, marketing