Rugby Union and Professionalisation - Elite Player Perspectives

List of contents

1. Introduction: Creating the Rugby Landscape 2. The Power of Ignorance: Rugby in the Last Period of Amateurism 3. Rugby Goes Professional: Rugby Union’s Strategies of Resistance, Adaptation and Integration 4. Creating the Rugby Spectacle: Glitz, Glamour and Glory 5. New ‘Business’ Horizons: Growth, Asset Development and Creating Competitive Advantage 6. Future Directions for Elite Level Rugby Union

About the author

Mike Rayner is a Senior Lecturer in Sports Management in the Department of Sport and Exercise Science at the University of Portsmouth, UK

Summary

This is the first book to focus on rugby union’s transition from an amateur to a professional sport and how it has dealt with the realities of commercialism and a more diverse spectating public. Based on in-depth interviews with players from eight leading rugby nations, it offers a fresh perspective on how rugby has evolved into a global product.

Product details

• Authors: Mike Rayner, Mike (University of Portsmouth Rayner, Rayner Mike
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 31.01.2018
• EAN: 9781138289901
• ISBN: 978-1-138-28990-1
• No. of pages: 182
• Series: Routledge Research in Sport, Culture and Society; Routledge Research in Sport, Culture and Society
• Subjects: Guides > Sport > General, dictionaries, handbooks, yearbooks, history; SPORTS & RECREATION / General, SPORTS & RECREATION / Business Aspects, SPORTS & RECREATION / History, SPORTS & RECREATION / Rugby, Rugby Union, history of sport, Rugby football