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List of contents
Preface -- Introduction -- Chapter I: Five Steps to Ideation -- Step I : Create an Opportunity Statement -- The Two Elements of Opportunity Statements -- Four Tips for Successful Opportunity Statements -- Step 2: Collect the Raw Material -- The 3 l's Way -- Step 3: Hold an Idea Workout -- Setting Up the Idea Workout -- Creating an Idea-Prone Atmosphere -- Step 4: Evaluate the Ideas -- Reviewing Ideas -- Sorting Ideas -- Judging Ideas -- A Final Word -- Step 5: Implement the Ideas -- Selling the Idea -- POCA Cycle -- Chapter 2: 20 Ideation Tools and Techniques -- Using the 20 Tools and Techniques -- Benchmarking -- Brainstorming -- Brainwriting -- Catalyst Library -- Check Out the Competition -- Curiosity File -- Devil's Advocate -- Diagramming -- Disgruntled Employees and Customers -- Engage the Whole Brain -- The F' Word -- Idea-Inspiring Places -- If Einstein Were Here -- Just Do It -- Manipulate Materials -- Metaphorical Thinking -- Mind Mapping -- Pay Attention -- Reporter's Questions -- Why Ask Why? -- Related Resources.
About the author
Donna Greiner
Summary
Continuous generation and implementation of ideas is critical to creating an environment that helps foster the development of improvement techniques. The Basics of Idea Generation provides a cost-effective method that can help inspire employees to consistently identify and implement new ideas, using a proven five-step process. The process starts by creating an opportunity statement. From there the method then has one collect raw materials, before holding an idea workout, and then evaluating the idea. Implementation is the final step. The author also explains the 20 tools that help complete each step, along with solutions to overcoming the barriers to creativity.
