Creative Direction in a Digital World - A Guide to Being a Modern Creative Director

List of contents

Introduction Part I: Learn and Design Chapter 1: Understand Your Audience Chapter 2: What You Should Know about Branding Chapter 3: The Process of Ideation and Concepting Chapter 4: The Elements of Great Design Chapter 5: Creating Narrative with Animation and Video Chapter 6: Making Your Message Spread Chapter 7: The Innovation Trap Part II: Building and Showing Chapter 8: Guide to Digital Prototyping Chapter 9: Designing Digital Experiences Chapter 10: Presenting Chapter 11: Keeping Yourself and Your Team Happy

About the author

Adam Harrell is an entrepreneur and digital creative residing in Atlanta, GA. He's the author of Creative Direction In A Digital World and is a co-founder of Nebo Agency - one of the south's largest independent digital agencies. Adam's work has been covered in the LA Times, USA Today and recognized by the Addy's, Webby's and numerous other marketing awards.

Summary

Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms

Product details

• Authors: Adam Harrell, Harrell Adam
• Assisted by: Adam Harrell (Editor)
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 31.12.2018
• EAN: 9781138433731
• ISBN: 978-1-138-43373-1
• No. of pages: 136
• Subjects: Social sciences, law, business > Business > Advertising, marketing; COMPUTERS / Programming / Games, Sales & marketing, Sales and marketing, Personnel and human resources management, COMPUTERS / Design, Graphics & Media / General, COMPUTERS / Internet / Web Design