Fr. 140.00

Ty Matejowsky, Matejowsky Ty

Fast Food Globalization in the Provincial Philippines

English · Hardback

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Description

Ty Matejowsky examines the rise and popularity of corporate fast food in the provincial Philippines from an anthropological perspective. Based on more than 20 years of ethnographic fieldwork, he shows how this global restaurant format has been indigenized and reimagined by native entrepreneurs and everyday diners into something distinctly Filipino.

List of contents

Chapter 1: Fast Food as Global Metaphor: Sociocultural Perspectives on Fast Food Globalization 1970s-2010s
Chapter 2: Of Burgers and Bees: Corporate Fast Food in the Philippines
1980s-2010s
Chapter 3: A Tale of Two Local Fast Food Scenes: Corporate Fast Food in Dagupan City, Pangasinan and San Fernando City, La Union 1980s-2010s
Chapter 4: The Young and the Hungry: Fast Food and Children 2000s-2010s
Chapter 5: Jollibesity? Intersections of Fast Food, Health, Nutrition, and Obesity 2000s-2010s

About the author

Ty Matejowsky is associate professor in the Department of Anthropology at the University of Central Florida.

Summary

Product details

Authors	Ty Matejowsky, Matejowsky Ty
Publisher	Lexington Books

Languages	English
Product format	Hardback
Released	31.12.2017

EAN	9780739139882
ISBN	978-0-7391-3988-2
No. of pages	172
Subjects	Social sciences, law, business > Social sciences (general) SOCIAL SCIENCE / General, Globalization, Asia, POLITICAL SCIENCE / Globalization, HISTORY / Asia / General, SOCIAL SCIENCE / Anthropology / Cultural & Social, Social & cultural anthropology, ethnography, Food & society, Social and cultural anthropology, Philippines, Asian History, Society and culture: general, Cultural studies: food and society

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