Corporate Social Responsibility, Sustainability, and Ethical Public Relations

This book offers practical advice for building organizations with social responsibility and sustainability organically built in - based on two-way communication between human resources (HR) and public relations (PR) departments working together as an organizational conscience touchstone benefiting People, Planet, and Profit.

About the author

Donnalyn Pompper is Professor and Endowed Chair in Public Relations, School of Journalism & Communication, University of Oregon, USA, teaching and researching public relations, corporate social responsibility, and social identity. She has won two national book awards, and she has published extensively in peer-reviewed academic journals. Pompper holds the Accredited Public Relations credential from Public Relations Society of America and worked as a public relations manager and journalist for 25 years before joining the academy.

Summary

This book offers practical advice for building organizations with social responsibility and sustainability organically built in – based on two-way communication between human resources (HR) and public relations (PR) departments working together as an organizational conscience touchstone benefiting People, Planet, and Profit.

Product details

• Authors: Donnalyn Pompper
• Assisted by: Donnalyn Pompper (Editor)
• Publisher: Emerald Publishing Limited
• Languages: English
• Product format: Hardback
• Released: 30.11.2017
• EAN: 9781787145863
• ISBN: 978-1-78714-586-3
• No. of pages: 328
• Dimensions: 157 mm x 235 mm x 22 mm
• Weight: 627 g
• Series: Changing Context of Managing P; The Changing Context of Managing People; The Changing Context of Managing People; Changing Context of Managing P
• Subject: Social sciences, law, business > Business > Miscellaneous