Strategic Management in Tourism

This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends, as well as an analysis of the impact of crucial environmental issues and their implications.

Fully updated throughout, this new edition:
-Covers forecasting, functional management and strategic planning;
-Includes extra chapters to incorporate a wider spread of important topics such as sustainability, authenticity and crisis management;
-Contains pedagogical features throughout, such as learning objectives, questions and case studies to aid understanding

Now in its third edition, and reviewing the major factors affecting international tourism management, this well-established student resource provides an essential overview of strategic management for students and professionals in the tourism sector.

Summary

Linking strategic thinking with action for the management of tourism, this book evaluates global trends, analyses environmental impact and reviews the major factors affecting international tourism management. Now in its third edition, this well-established resource includes extra pedagogy such as learning objectives, questions and case studies.

Product details

• Authors: Luiz Moutinho, Luiz (Dublin City University Ireland) Moutinho
• Assisted by: Luiz Moutinho (Editor), Luiz (Dublin City University Ireland) Moutinho (Editor), Luiz (Professor of BioMarketing and Futures Research Moutinho (Editor), A. Vargas-Sanchez (Editor), Alfonso Vargas-Sanchez (Editor), Alfonso (University of Huelva Vargas-Sanchez (Editor)
• Publisher: CABI Publishing
• Languages: English
• Product format: Paperback / Softback
• Released: 28.02.2018
• EAN: 9781786390240
• ISBN: 978-1-78639-024-0
• No. of pages: 378
• Dimensions: 245 mm x 190 mm x 21 mm
• Weight: 1108 g
• Series: CABI Tourism Texts; CABI Tourism Texts
• Subject: Social sciences, law, business > Business > Individual industrial sectors, branches