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This book raises the question of what visuality really is and how it is possible to explain it. Virtual reality is connected to our current environment with multiple ties. It affects the everyday operation of the media and hence all of our lives. The authors connect the concepts of pictorial turn and virtual reality from different perspectives and disciplines, from philosophy through communication theory, rhetoric and linguistics to pedagogy.
List of contents
A Radical View of the Literal-Figurative Distinction - Beyond Persuasion - Rhetoric in a Virtual World - Can Images be Arguments? The Possibility of Visual Argumentation in the WWF Nature Conservancy Campaigns - Pictorial Truth - The Pictorial, the Virtual and the Trivial. On Pictorial Realism and Relativism - Diagrams as Scientific Instruments - Visual Learning and Open Content Development (OCD) - How Digital and Virtual Life Trapped in Visuality and New Media Systems Affect Teaching and the Learning Process - Image Self-Involvement and Romantic Relationships: The Case of Selfies - All About Image: Development of Visual Literacy through American Dating Apps - Verbal and Visual Aggression in Trolling - Revolution of the Eye. The Spectacular Rhetoric of the Apocalyptic - «In Images We Trust». On Belief in Images as the Real Reality
About the author
András Benedek is Professor of Education at the Department of Technical Education, Budapest University of Technology and Economics, and DSc of the Hungarian Academy of Sciences. He has published more than 150 papers on human resource development.
Ágnes Veszelszki is Associate Professor in Hungarian Linguistics and Communication at Corvinus University of Budapest. Her research fields include the impacts of infocommunication technology on language (digilect), and leadership communication.
