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Fiesta! is even more than its extraordinary food: it is a complete entertainment guide, offering "game plans" to help organize meals efficiently (including suggestions on what dishes can be made ahead of time), decorating tips that help create ideal settings, and plenty of other helpful hints.
About the author
Jane Butel is the leading international authority on the cuisine of the American Southwest and Regional Mexican cooking. Known for her clear, easy to understand recipes and culinary instruction—she has been recognized as the “Best in the US” by Gayot.com and one of the four best Cooking Schools in the World by Bon Appetit magazine.
She has authored 23 cookbooks, including many best sellers, hosted four television shows and national radio shows; conducts hands-on cooking schools, conducts culinary tours and sells her cookbooks on-line.
Jane is also the founder of Pecos Valley Spice Company which was established in 1978. Fresh, pure, best available ingredients create the best flavors and nutrition. Jane has personally selected these chiles, spices, corn masa and beans for her flavorful Southwestern recipes. These are the ingredients she works with in her award winning Cooking School. Each product has no preservatives or additives, as do almost all other ingredients available from competitive companies.
Summary
Fiesta! is even more than its extraordinary food: it is a complete entertainment guide, offering “game plans” to help organize meals efficiently (including suggestions on what dishes can be made ahead of time), decorating tips that help create ideal settings, and plenty of other helpful hints.
Foreword
Email marketing to Turner Publishing subscribers, trade, and influencers.
Marketing on Turner Publishing website.
Social media marketing through Twitter, Facebook, and Instagram.
Press releases to media, trade, and influencers.
DRC offered on Edelweiss. ARC distribution to trade, influencers, and author contacts.
Pre-Publication excerpt distribution.
Feature in Turner Publishing’s #FreeBookFriday Giveaway.
Additional marketing through Jane Butel's Cooking School and large fanbase.
Runs www.janebutelcooking.com with over 10,000 views per month. E-newsletter—5,000 opt-in subscribers
Additional text
"[Fiesta!] is a delightful entertainment-oriented collection that excels in elegant-appearing, memorable dishes." - California Bookwatch
