HBR's 10 Must Reads on Entrepreneurship and Startups

The best entrepreneurs balance brilliant business ideas with a rigorous commitment to serving their customers' needs. If you read nothing else on entrepreneurship, read these 10 articles by experts in the field. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you build your company for enduring success. Leading experts and practitioners such as Clayton Christensen, Marc Andreessen, Steve Blank, and Reid Hoffman provide the insights and advice you need to: Build a business from the ground up Adopt lean startup practices like business model experimentation Be realistic about how prescient your business plan can truly be Focus on the most important part of your business: the people Connect powerfully with your audience of investors and customers - Understand where companies with the most impact are launching now--

About the author

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 13 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.
Author social media/website info: hbr.org; @HarvardBiz; linkedin.com/company/harvard-business-review; facebook.com/harvardbusinessreview; youtube.com/user/harvardbusinessreview

Summary

The best entrepreneurs balance brilliant business ideas with a rigorous commitment to serving their customers' needs.

Product details

• Authors: Marc Andreessen, Steve Blank, Blank Steve, Harvard Business Review, Reid Hoffman, Hoffman Reid, Harvard Business Review, William A. Sahlman
• Publisher: Harvard Business Review Press
• Languages: English
• Product format: Paperback
• Released: 31.03.2018
• EAN: 9781633694385
• ISBN: 978-1-63369-438-5
• Subjects: Guides > Law, job, finance; Social sciences, law, business > Business; BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Small Business, BUSINESS & ECONOMICS / Management, business strategy, Small businesses and self-employment, Management and management techniques, Ownership and organization of enterprises, Entrepreneurship / Start-ups