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Design thinking is an essential step to achieve innovation and bring creative solutions for problems; this book provides a hands-on approach to applying design thinking in projects either for freelance designers or designers and creative directors working in different companies.
List of contents
Introduction to Design Thinking. Why Design Thinking? How Does the Design Process Work? Emphasize. Secondary vs Primary Research. Qualitative Research. Quantitative Research. Define the Problem. Think to Innovate: Brainstorming. How to Define Problems? Think to Solve: Creative Problem-Solving Approaches. Ideate and Prototype. Prototype to Innovate. Degital Prototyping. Social Prototyping. Evaluating Ideas. How to Evaluate? Turning Creativity Into Innovation. Prepare Organization for Innovation.
About the author
Rafiq Elmansy is a professor of design at the American University in Cairo, author, design consultant, and design thinker. He is the founder of Designorate (www.designate.com), an open-access platform to teach and provide consultations about design thinking, interaction design, user experience design, and innovation management.His experience includes more than 17 years in the design industry and has worked with clients from different countries including includes Adobe Systems, United Nation, World Bank, ZenDesk, Insala, and others.His books have been published by John Wiley, Taylor and Francis, and O'Reilly Media. His recent books are available on Amazon (http: //bit.ly/RafiqElmansy). His articles appear on Adobe Inspire Magazine, Smashing Magazine, and Design Management Review, and his website Designorate.His design work is exhibited in many countries including South Africa, South Korea, Spain, Croatia, and Brazil. He is a jury member in design competitions including the Adobe Design Achievement Awards, A'Design Awards and Poster for Tomorrow.Rafiq is an Adobe Certified Instructor and Adobe Education Leader and works with Adobe to develop their applications. Currently, he is writing Adobe certification exams in calibration with Certiport.
Summary
Design thinking is an essential step to achieve innovation and bring creative solutions for problems; this book provides a hands-on approach to applying design thinking in projects either for freelance designers or designers and creative directors working in different companies.
