Strategic Communication At Work - The Impact Paradigm

Informationen zum Autor Diane Lennard, PhD, is a Professor of Management Communication at Stern School of Business, New York University, USA. She is also the founder of Lennard & Company, an international coaching and consulting firm specializing in experiential learning programs for business executives, educators, consultants, and other professionals. Zusammenfassung Strategic Communication at Work presents a holistic framework based on identifying a desired outcome and aligning all communication behavior to achieve success through expressing ideas congruently, interacting purposefully, connecting with others, and enhancing credibility. Inhaltsverzeichnis Part I: Perspectives 1. The Impact Paradigm – What It Is 2. Communication Contexts Part II: Purpose 3. Impact – Why It Matters 4. Common Concerns of Communicators Part III: Practice 5. TIP Practice – How It Works 6. Coaching for Impact

Product details

• Authors: Diane Lennard, Diane (New York University Lennard, Lennard Diane
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 28.02.2018
• EAN: 9781138714595
• ISBN: 978-1-138-71459-5
• No. of pages: 188
• Subjects: Social sciences, law, business > Media, communication > Communication science; Business & Economics / General, BUSINESS & ECONOMICS / Organizational Behavior, BUSINESS & ECONOMICS / Strategic Planning, Business communication & presentation, Communication Studies, business strategy, Organizational theory and behaviour