Think Like A Designer, Don’t Act Like One

Think Like A Designer, Don't Act Like One givesyou 75 inspiring, educational and sometimeshilarious insights into the adventurous minds ofdesigners. The insights give every professionaltools to apply in their own innovation processes.Learn from the inimitable reasons the designershave for designing their creations or just enjoy theexplanations about designs around us, even theones that are often perceived as a failure (e.g. theFiat MuItipla).The author harvested not only from his own experiencebut also listened to what famous designersand architects had to say about the design profession.It is a book about the mentality of peoplewho creates products that which continuouslyhave a big impact on our daily lives. But pleaseremember: even a designer is only human...

About the author

Jeroen van Erp is a designer, professor and author. He cofounded strategic design agency Fabrique and teaches at Delft University of Technology.

Summary

This anthology of design concepts reveals what you can learn from Mad Men’s Don Draper, why the Beatles were not just brilliant as musicians, how a lemon tart can make you world famous and why purple is just always so wrong. Unless you’re Prince or the Pope, that is, but this book is for everyone who isn’t.

Foreword

This anthology of design concepts reveals what you can learn from Mad Men’s Don Draper, why the Beatles were not just brilliant as musicians, how a lemon tart can make you world famous and why purple is just always so wrong.

Product details

• Authors: Jeroen Erp, Jeroen van Erp, Jereon van Erp, Jeroen van Erp
• Publisher: BIS PUBLISHERS
• Languages: English
• Product format: Paperback / Softback
• Released: 31.05.2018
• EAN: 9789063694852
• ISBN: 978-90-6369-485-2
• No. of pages: 160
• Dimensions: 150 mm x 180 mm x 10 mm
• Weight: 300 g
• Subjects: Education and learning > Readings/interpretations/reading notes > English; Guides > Self-help, everyday life > Lifestyle, personal development; Humanities, art, music > Art > Interior design, design; Graphic Design, MUSIC / Genres & Styles / General, DESIGN / Graphic Arts / General, Advice on careers & achieving success