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A co-operative marketing society will be strong and effective only when the personnel working in that co-operative marketing society is strong. Because of the weakness of the personnel in co-operative marketing societies, they cannot come up to the expected level of performance. Human resources development programme is the first and foremost requirement for an orderly functioning of co-operative marketing societies. Member satisfaction is the prime aim of co-operative marketing societies. Member satisfaction is a term that measures how goods and services supplied by co-operative marketing society to meet member's expectation. Member's satisfaction is possible through the better performance of employees working in co-operative marketing societies.
About the author
Sini Raj S is presently doing Ph.D in Commerce under Kerala University in the area of co-operative marketing. She has to her credit over 15 research papers published in international journals and 12 research papers presented in international seminars during her research periods.
