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A co-operative marketing society will be strong and effective only when the personnel working in that co-operative marketing society is strong. Because of the weakness of the personnel in co-operative marketing societies, they cannot come up to the expected level of performance. Human resources development programme is the first and foremost requirement for an orderly functioning of co-operative marketing societies. Member satisfaction is the prime aim of co-operative marketing societies. Member satisfaction is a term that measures how goods and services supplied by co-operative marketing society to meet member's expectation. Member's satisfaction is possible through the better performance of employees working in co-operative marketing societies.
About the author
Sini Raj S. promoviert derzeit an der Universität von Kerala im Fachbereich Handel auf dem Gebiet des genossenschaftlichen Marketings. Sie hat über 15 Forschungsarbeiten in internationalen Fachzeitschriften veröffentlicht und 12 Forschungsarbeiten auf internationalen Seminaren präsentiert.
