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When creating marketing campaigns of any sort, it's important to understand who your audience is. Social media is a great way to connect with your audience and have a two-way conversation. Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. The customers are already interacting with brands through social platforms like Facebook, Twitter, Instagram, and many more. The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve your goals. The authors of the book have made an honest efforts in order to present state of art conceptual details about social media enabled marketing tools and drivers. The book presents know how of using social media as an effective tool for electronic marketing. This book will help marketers around the globe in creating a social media enabled marketing strategy that caters to their audience, whether in a specific country or across multiple nations.
About the author
Dr. Sandeep Kautish is a seasoned academician with over 12 years teaching experience. He has 42 publications in his account and holds editorial memberships in Inderscience & IGI Global USA. He has served as Principal/Director at different Engineering Colleges at Punjab (India). His academic interests includes Social Media Analytics and Data Mining.
