How to Succeed in Cyberspace

List of contents

What is cyberspace? - first steps into the online universe; marketing and communicating around the world; marketing research in cyberspace; where to locate your business premises in both cyberspace and the real world; how to set up your cyberspace business presence; the new languages of cyberspace; how to build your business site on the web; collecting the money; your cyberspace business plan; don't forget the human values; your shopping list of hardware and software products and programs; dare to be different - every cyberspace entrepreneur is a publisher; producing and packaging cyberspace disk products; new business models for the new information age.

About the author

Colin Haynes

Summary

This book is designed to help people, whether in large corporations or the smallest of enterprises, to venture with confidence into cyberspace.

Product details

• Authors: Colin Haynes, Haynes Colin
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 30.11.2017
• EAN: 9781138439528
• ISBN: 978-1-138-43952-8
• No. of pages: 224
• Subjects: Social sciences, law, business > Media, communication > Book trade, library system; REFERENCE / General, Library & Information Sciences, Encyclopaedias and reference works, Encyclopaedias & Reference Works, Library and information sciences / Museology