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A Practical Guide to Ethics in Public Relations is brimming with case studies, practitioner advice, practical ethical dilemmas and popular culture references to help students better understand and engage with the inevitable ethical dilemmas that arise in marketing communication. Jamie Ward is an assistant professor of public relations at Eastern Michigan University. Regina (Gina) Luttrell is Assistant Professor of Social Media and Public Relations at the S.I. Newhouse School of Public Communication at Syracuse University.
List of contents
Foreword by Teresa N. Dougherty, APR
Preface
Part I - Ethics in Public Relations
Chapter 1 - Why Ethics Matter
Chapter 2 - Ethics in Public Relations
Part II - Public Relations Society of America's Code of Ethics
Chapter 3 - Advocacy
Chapter 4 - Honesty
Chapter 5 - Expertise
Chapter 6 - Independence
Chapter 7 - Loyalty
Chapter 8 - Fairness
Chapter 9 - Ethics Matter, Choose Action
Part III - Award Winning Case Studies from the Arthur W. Page Society Case Study Competition
Case Study 1 - Walking the "Encryption Tightrope": Getting to the Core of Apple's Privacy and Security Battle with the FBI
Case Study 2 - Fatal Derailment: Is Amtrak's Reputation Riding on its Response to the Wreck of Train 188?
Case Study 3 - An Analysis of Starbucks' Race Together Initiative
Case Study 4 - The Virtue of Patients: Veterans' Fatal Wait
Case Study 5 - #SocialStrong: The Effect of Social Media on the Boston Marathon Bombing
About the author
Regina Luttrell is Senior Associate Dean and an Associate Professor of public relations at the S.I. Newhouse School of Public Communications at Syracuse University, USA. She is the author of numerous influential books, including
Social Media: How to Engage, Share, and Connect and
Social Media & Society. Her scholarship appears in leading journals such as the
International Journal of Strategic Communication, Journal of Broadcasting & Electronic Media, and
Case Studies in Strategic Communication.
Summary
A Practical Guide to Ethics in Public Relations is brimming with case studies, practitioner advice, practical ethical dilemmas and popular culture references to help students better understand and engage with the inevitable ethical dilemmas that arise in marketing communication.
