Practical Guide to Ethics in Public Relations

A Practical Guide to Ethics in Public Relations is brimming with case studies, practitioner advice, practical ethical dilemmas and popular culture references to help students better understand and engage with the inevitable ethical dilemmas that arise in marketing communication.

List of contents

Foreword by Teresa N. Dougherty, APR
Preface
Part I - Ethics in Public Relations
Chapter 1 - Why Ethics Matter
Chapter 2 - Ethics in Public Relations
Part II - Public Relations Society of America's Code of Ethics
Chapter 3 - Advocacy
Chapter 4 - Honesty
Chapter 5 - Expertise
Chapter 6 - Independence
Chapter 7 - Loyalty
Chapter 8 - Fairness
Chapter 9 - Ethics Matter, Choose Action
Part III - Award Winning Case Studies from the Arthur W. Page Society Case Study Competition
Case Study 1 - Walking the "Encryption Tightrope": Getting to the Core of Apple's Privacy and Security Battle with the FBI
Case Study 2 - Fatal Derailment: Is Amtrak's Reputation Riding on its Response to the Wreck of Train 188?
Case Study 3 - An Analysis of Starbucks' Race Together Initiative
Case Study 4 - The Virtue of Patients: Veterans' Fatal Wait
Case Study 5 - #SocialStrong: The Effect of Social Media on the Boston Marathon Bombing

About the author

By Regina Luttrell and Jamie Ward

Summary

A Practical Guide to Ethics in Public Relations is brimming with case studies, practitioner advice, practical ethical dilemmas and popular culture references to help students better understand and engage with the inevitable ethical dilemmas that arise in marketing communication.

Product details

• Authors: Regina Luttrell, Regina Ward Luttrell, Luttrell Regina, Jamie Ward, Ward Jamie
• Publisher: Rowman and Littlefield
• Languages: English
• Product format: Hardback
• Released: 31.12.2018
• EAN: 9781442272736
• ISBN: 978-1-4422-7273-6
• No. of pages: 252
• Subjects: Social sciences, law, business > Business > General, dictionaries; Public Relations, BUSINESS & ECONOMICS / Public Relations, BUSINESS & ECONOMICS / Business Ethics, BUSINESS & ECONOMICS / Marketing / General, Business ethics & social responsibility, E-commerce: business aspects, Business ethics and social responsibility, Sales and marketing, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, Online marketing / Social media marketing, PR Ethics;PRSA Code of Ethics;Public Relations Ethics