Growing Business Innovation - Creating, Marketing and Monetising Ip

Informationen zum Autor Jonathan Reuvid originated and has edited ten editions of Managing Business Risk in association with the Institute of Risk Management (IRM), eight editions of Personal Wealth Management with the Institute of Directors (IoD), and an acclaimed series of guides to doing business with China. He is also co-author of International Trade , endorsed by ICC United Kingdom, published in Chinese as well as English. An Oxford MA, Jonathan was formerly an economist with the French national oil company, Total, and later Director of European Operations for a US Fortune 500 precision components manufacturer before embarking on a second career in publishing. He has more than 80 published titles to his name. Klappentext Growing Business Innovation takes directors and corporate officers of success-driven businesses with defined innovation objectives on the journey from research to marketable product, to creating, managing and onwards to marketing and monetisation of their innovation's IP. Zusammenfassung Growing Business Innovation takes directors and corporate officers of success-driven businesses with defined innovation objectives on the journey from research to marketable product! to creating! managing and onwards to marketing and monetisation of their innovation's IP.

Product details

• Authors: Jonathan Reuvid
• Assisted by: Jonathan Reuvid (Editor), Reuvid Jonathan (Editor)
• Publisher: LEGEND PRESS
• Languages: English
• Product format: Paperback / Softback
• Released: 31.12.2017
• EAN: 9781787198937
• ISBN: 978-1-78719-893-7
• No. of pages: 250
• Subjects: Guides > Law, job, finance; Social sciences, law, business > Business > Business administration; BUSINESS & ECONOMICS / Entrepreneurship, Entrepreneurship, BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Development / Business Development, Business innovation, business strategy