Political Campaign Communication in the 2016 Presidential Election

This updated eighth edition of Political Campaign Communication adds an essential overview of the 2016 presidential campaign. The concise update explores key issues that arose in 2016 including candidate surfacing, the changing role of advertising, social media, journalism and the rise of fake news, and issues of gender.

About the author

Robert E. Denton Jr. is the W. Thomas Rice Chair of Leadership Studies in the Pamplin College of Business and professor and department chair of communication at Virginia Tech.

Summary

This updated eighth edition of Political Campaign Communication adds an essential overview of the 2016 presidential campaign. The concise update explores key issues that arose in 2016 including candidate surfacing, the changing role of advertising, social media, journalism and the rise of fake news, and issues of gender.

Product details

• Authors: Robert E. Denton, Robert E. Jr. Denton, Denton Robert E.
• Publisher: Rowman and Littlefield
• Languages: English
• Product format: Paperback / Softback
• Released: 31.12.2017
• EAN: 9781538110058
• ISBN: 978-1-5381-1005-8
• No. of pages: 30
• Series: Communication, Media, and Politics; Communication, Media, and Poli; Communication, Media, and Politics; Communication, Media, and Poli
• Subjects: Social sciences, law, business > Media, communication > General, dictionaries; USA, SOCIAL SCIENCE / Media Studies, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Political leaders & leadership, United States of America, USA, Elections & referenda, c 2010 to c 2020, c 2010 to c 2019, Political leaders and leadership, Elections and referenda / suffrage