Political Campaign Communication in the 2016 Presidential Election

The 2016 presidential campaign gave us an election that broke with many accepted practices and introduced new concepts to campaign communication. Providing a clear understanding of the strategic decisions made and tactical communication practices used in contemporary political campaigns, the updated eighth edition adds an exploration of the primaries, the conventions, and the debates of the tumultuous 2016 election. The update covers key issues including candidate surfacing, the changing role of advertising, social media, journalism and fake news, and issues of gender.

With concepts like "fake news" and "alternative facts," the 2016 campaign brought students of political campaign communication into uncharted territory. This updated eighth edition of a much loved text provides an essential overview of the 2016 presidential campaign that no course should be without.

About the author

Robert E. Denton Jr. holds the W. Thomas Rice Chair of Leadership Studies in the Pamplin College of Business and is Professor in the Department of Communication at Virginia Tech, USA. He has degrees in political science and communication from Wake Forest University and Purdue University. In addition to numerous articles, essays, and book chapters, he is author, coauthor, or editor of thirty books, several in multiple editions.

Summary

This updated eighth edition of Political Campaign Communication adds an essential overview of the 2016 presidential campaign. The concise update explores key issues that arose in 2016 including candidate surfacing, the changing role of advertising, social media, journalism and the rise of fake news, and issues of gender.

Product details

• Authors: Robert E. Denton, Robert E. Jr. Denton, Robert E. Denton Jr., Denton Robert E.
• Publisher: Rowman and Littlefield
• Languages: English
• Product format: Paperback / Softback
• Released: 31.12.2017
• EAN: 9781538110058
• ISBN: 978-1-5381-1005-8
• No. of pages: 30
• Series: Communication, Media, and Politics; Communication, Media, and Poli; Communication, Media, and Politics; Communication, Media, and Poli
• Subjects: Social sciences, law, business > Media, communication > General, dictionaries; USA, SOCIAL SCIENCE / Media Studies, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Political leaders & leadership, United States of America, USA, Elections & referenda, c 2010 to c 2020, c 2010 to c 2019, Political leaders and leadership, Elections and referenda / suffrage