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India is an emerging economy that has been growing very fast. This book tries to identify the sectors that contributed the most to India's transition from an underdeveloped economy to a vibrant one. Attempt is also made to see which sector has been the most stable amid all the ups and downs. The book shows that the normal theory of economies growing from agro-based to industry to finally service-based does not always work. It highlights the policies that proved to be game changers. At the same time, it also shows that often, sectors grow in a policy vacuum - they are not guided by government; the economy drives them. Such sectors, it seems from India's case, tend to become the most stable because they grew without any support from outside. This also makes them the best sectors to support and invest in. This study thus gives important pointers to the policy makers.
About the author
Alka Parikh works as a Professor in DAIICT. As development economist and policy adviser, she has worked with academic, government, corporate and NGO sectors. She holds PhD from Cornell University. Sumit and Krati have completed their BTech from DAIICT. Krati works with Searce Co-Sourcing Services and Sumit is training for a bureaucrat's career.
Summary
Learn in a week what the experts learn in a lifetime.
The ability to create a successful marketing plan is crucial to anyone who wants to advance their career.
Written by Ros Jay, a leading expert on marketing as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to create a successful marketing plan.
The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.
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Sunday: What is a marketing plan?
Monday: Asking questions
Tuesday: Researching the answers
Wednesday: The objectives
Thursday: Converting objects into action plans
Friday: Putting the plan together
Saturday: Using the marketing plan
Foreword
Learn in a week, what the leading experts on marketing plans learn in a lifetime.
