Doing Focus Groups

Focus groups are a popular method for collecting qualitative data in the social sciences. Doing Focus Groups provides a concise, practical introduction to planning and organizing successful focus groups. Barbour discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analyzing data. This is a perfect how-to introduction to getting the most out of your focus group research.

List of contents

1. Introducing focus groups
2. Focus groups in practice
3. Focus groups in context
4. Research design
5. Sampling
6. Generating data
7. Ethics and engagement
8. Making sense of data
9. Getting the most out of focus groups

About the author

Rosaline (Rose) S. Barbour is an Emerita Professor at the Open University, UK. A medical medial sociologist by discipline, she has carried out research on a variety of topics including reproductive/maternal health, HIV/AIDS, obesity, and cancer. Significantly, all of these projects are located at the intersection of the social and the clinical, thus affording a vantage point for developing and interrogating disciplinary and theoretical frameworks. Rose has published widely on qualitative research, particularly in relation to focus groups and the issue of rigour. Her most recent publications include Introducing Qualitative Research A Student’s Guide, 2nd ed. (SAGE, 2014); Doing Focus Groups, 2nd ed. (SAGE, 2018); and A New Era of Focus Group Research: Challenges, Innovation and Practice (coedited with David L. Morgan; Palgrave, 2017).

Product details

• Authors: Author, Rosaline Barbour, Rosaline S. Barbour, Rosaline S. (Open University Barbour, Rosaline S. S. Barbour, Rosaline S. S. (Open University Barbour, Barbour Rosaline S.
• Publisher: Sage Publications Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 31.10.2018
• EAN: 9781473912441
• ISBN: 978-1-4739-1244-1
• No. of pages: 224
• Series: Qualitative Research Kit; Qualitative Research Kit
• Subjects: Natural sciences, medicine, IT, technology > Natural sciences (general); Social sciences, law, business > Social sciences (general); SOCIAL SCIENCE / Research, SOCIAL SCIENCE / Methodology, Social research & statistics, Social research and statistics, Research methods: general, focus group;group research;data collection