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Informationen zum Autor Andy Ruddock lectures in Communications and Media Studies at Monash University. He has authored four books on researching media influence. Andy is known for his work on Cultivation Theory. He has published over 50 book chapters and journal articles, applying this theory to media violence, gaming, reality TV, political celebrity pornography, drug and alcohol abuse, sport and media education. Andy is currently writing Cultivation Theory and Digital Media Challenges. This new book details the history of cultivation theory and explains its relevance to contemporary “isms”; activism, sexism, Trumpism, and extremism. Klappentext This book is a pragmatic guide to both gathering and analysing media data and helps readers make sense of how media are involved in politics, by bringing media research to life with vivid case studies. Zusammenfassung This book is a pragmatic guide to both gathering and analysing media data and helps readers make sense of how media are involved in politics, by bringing media research to life with vivid case studies. Inhaltsverzeichnis PART 1: RESEARCH PRINCIPLES: MOTIVATION, CAUSATION, ETHICS AND GENERALIZABILITY Introduction: Communicating Media Research Chapter 1: Making Media Matter Chapter 2: Making Media Matter to You Chapter 3: On Causation: How do media ¿do¿ things? Chapter 4: Practising Ethics in Media Research Chapter 5: What is ¿Generalisability¿ in Media Research? PART 2: UNDERSTANDING MEDIA RESEARCH: FRAMING GENERAL QUESTIONS Chapter 6: Researching Media Reality Chapter 7: Researching Mediäs Role in Social Life Chapter 8: Researching the Synthesis of Media and Interpersonal Communication PART 3: DOING MEDIA RESEARCH: PEOPLE, MARKETS, TEXTS, EVENTS, USERS, AUDIENCES, POLICY Chapter 9: Researching Media People: Journalism, Oral History and Archives Chapter 10: Researching Media Markets: A Cultural Industries View on Pornography Chapter 11: Researching Media Content: Games, Texts and Discourse Chapter 12: Researching Media Events Chapter 13: Big Data: How Can We Use It? Chapter 14: Researching Media Policy Chapter 15: Researching Audiences Conclusion: Historicising Media Research - and the People who Do It ...
List of contents
PART 1: RESEARCH PRINCIPLES: MOTIVATION, CAUSATION, ETHICS AND GENERALIZABILITY
Introduction: Communicating Media Research
Chapter 1: Making Media Matter
Chapter 2: Making Media Matter to You
Chapter 3: On Causation: How do media 'do' things?
Chapter 4: Practising Ethics in Media Research
Chapter 5: What is 'Generalisability' in Media Research?
PART 2: UNDERSTANDING MEDIA RESEARCH: FRAMING GENERAL QUESTIONS
Chapter 6: Researching Media Reality
Chapter 7: Researching Media's Role in Social Life
Chapter 8: Researching the Synthesis of Media and Interpersonal Communication
PART 3: DOING MEDIA RESEARCH: PEOPLE, MARKETS, TEXTS, EVENTS, USERS, AUDIENCES, POLICY
Chapter 9: Researching Media People: Journalism, Oral History and Archives
Chapter 10: Researching Media Markets: A Cultural Industries View on Pornography
Chapter 11: Researching Media Content: Games, Texts and Discourse
Chapter 12: Researching Media Events
Chapter 13: Big Data: How Can We Use It?
Chapter 14: Researching Media Policy
Chapter 15: Researching Audiences
Conclusion: Historicising Media Research - and the People who Do It
Report
In Exploring Media Research, Andy Ruddock provides the theoretical, methodological, and ethical tools that enable scholars, students, and citizens to dissect the cultural power of media, and to apply this understanding to the creation of a more just society. Written in a direct and accessible style, this timely and provocative book firmly establishes Ruddock as one of the premier media scholars of his generation.
Elizabeth Bird
