An Introduction to Behavioral Economics - 3rd Edition

The third edition of this successful textbook is a comprehensive, rigorous survey of the major topics in the field of behavioral economics. Building on the strengths of the second edition, it offers an up-to-date and critical examination of the latest literature, research, developments and debates in the field. Offering an inter-disciplinary approach, the authors incorporate psychology, evolutionary biology and neuroscience into the discussions. And, ultimately, they consider what it means to be ''rational'', why we so often indulge in ''irrational'' and self-harming behavior, and also why ''irrational'' behavior can sometimes serve us well.A perfect book for economics students studying behavioural economics at higher undergraduate level or Master''s level.This new edition features:- Extended material on heuristics and biases, and new material on neuroeconomics and its applications- A wealth of new topical case studies, such as voting behavior in Brexit and the Trump election and the current obesity epidemic- More examples and review questions to help cement understandingAccompanying online resources for this title can be found at bloomsburyonlineresources.com/an-introduction-to-behavioral-economics. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.>

About the author

Nick Wilkinson is Professor of Economics at Richmond the American International University in London, UK.

Product details

• Authors: Matthias Klaes, Matthias (University of Dundee School of Business Klaes, Klaes Matthias, Nick Wilkinson, Nick (Richmond University London Richmond Business School Wilkinson, Wilkinson Nick
• Publisher: Bloomsbury Academic
• Languages: English
• Product format: Paperback / Softback
• Released: 28.02.2018
• EAN: 9781137524126
• ISBN: 978-1-137-52412-6
• No. of pages: 616
• Dimensions: 194 mm x 260 mm x 38 mm
• Subjects: Social sciences, law, business > Business > Economics; B, Behavioral Economics, Behavioural economics, Economics and Finance, Management science, Microeconomics, Behavioral/Experimental Economics