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When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. The authors' evidence-based approach to effectively promoting electronic resources made the previous edition of this guide a bestseller. Newly expanded and updated, this manual shows library marketing staff how to get the job done from beginning to end and in a variety of library settings.
List of contents
List of Illustrations
Preface
Acknowledgments
Part I How to Design Your Marketing Plan
1. Determine the Purpose of Your Marketing Plan
2. Fashion Your Marketing Plan
3. Implement Your Marketing Plan
4. Construct Your Written Marketing Plan Report
5. Assess Your Marketing Plan
6. Revise and Update Your Marketing Plan ("Lather, Rinse, and Repeat")
Part II Sample Marketing Plan Reports
Example 1 Marketing Plan from an All-Electronic Library
Example 2 Marketing Plan from a Public Library, Sample 1
Example 3 Marketing Plan from a Public Library, Sample 2
Example 4 Marketing Plan from a Community College Library
Example 5 Marketing Plan from a University Library, Sample 1
Example 6 Marketing Plan from a Regional Technical College in Ireland
Example 7 Marketing Plan from a University Library, Sample 2
Index
About the author
Marie R. Kennedy is a librarian at Loyola Marymount University, where she coordinates serials and electronic resources. She has written and presented widely on the development and use of electronic resource management systems. In her spare time she takes photographs and creates taste experiments in her kitchen. She also writes the blog Organization Monkey about organization and librarianship.
Cheryl LaGuardia is research librarian at Widener Library, Harvard University. Previously she worked in reference, research instruction, online services, collections, interlibrary loan, and circulation at the University of California, Santa Barbara, and at Union College in Schenectady, NY. She writes the E-Views blog and the electronic review column "E-Reviews" for Library Journal, and in 1996 she was awarded RUSA's Louis Shores/Oryx Press Award for reviewing. She has edited ProQuest's Magazines for Libraries since 2000 and is on the editorial board of Reference Services Review. She has published a number of books, including Becoming a Library Teacher; Finding Common Ground: Creating the Library of the Future without Diminishing the Library of the Past; and Teaching the New Library.
Summary
This essential guide to marketing libraries' e-resources shows librarians how to make sure their customers understand what is available to them online and allow them to use their e-resources fully.
