Rethinking Business Anthropology - Cultural Strategies in Marketing and Management

Informationen zum Autor Alf H. Walle Zusammenfassung Qualitative methods of business research are emerging as vital tools. At the heart of this movement is business anthropology; as the subject comes of age, this timely monograph provides the perspectives needed for the growth and development of the field and those who work within it. Excellent for the professional bookshelf and as a textbook. Inhaltsverzeichnis Preface Part I: Business Anthropology, Indigenous Views, and Sustainability1. The Maturity of Business Anthropology: Policy and Strategy in a Global Age2. Business Anthropology and a Little Glass of Rum3. Moving Towards a Macro and Sustainable Focus Part II: Pioneering Ideas4. Friedrich Hegel and the Concept of Culture5. Social Structuralism vs. Mental Structuralism6. Existentialism to Postmodernism: Alternatives to Structural Analysis7. Marxist Theory and Business Anthropology Part III: Anthropological Perspectives in Cultural Analysis8. Studying Cultures at a Distance9. Myths, Symbols, and Business Anthropology10. Archetypes and Business Strategies11. The Price of Fame: Business Anthropology Looks at Dysfunction Part IV: Business Anthropology in the Developing World12. Tribal Management in an Evolving World13. Negotiating with Indigenous People14. Substantive Paradigms and Business Anthropology15. Strategies of Empowerment Epilogue Appendix: Business Anthropology: An OverviewDr. Robert Guang Tian Index

Product details

• Authors: Alf H. Walle, Walle Alf H.
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 31.12.2018
• EAN: 9781906093907
• ISBN: 978-1-906093-90-7
• No. of pages: 232
• Subjects: Social sciences, law, business > Sociology > General, dictionaries; Economics, BUSINESS & ECONOMICS / Business Ethics, SOCIAL SCIENCE / Anthropology / Cultural & Social, Social & cultural anthropology, ethnography, Business ethics & social responsibility, The environment, Sales and marketing, Business and the environment; ‘green’ approaches to business