Chinese Dairy Market - Opportunities and Challenges

List of contents

1. History of Milk Products
2. Global Dairy Market
3. Milk Quality Crisis in China
4. Chinese Dairy Companies
5. Differentiation in Milk Products
6. How Valuable An Organic Certificate Is?
7. A1 versus A2: Case of A2 Milk
8. Daigou
9. E-Channels
10. China’s Two-Child Policy and Free Trade Agreements

About the author

Quan Gan is Senior Lecturer at the School of Business at the University of Sydney. Hehas aPhD in Economics (econometrics) from the University of New South Wales (UNSW), Australia.

Summary

This book looks at theeconomic development and financial (and marketing) strategies together with health issues of the Chinese dairy industry. The book provides a distinctive angleon how tointegrate health policy, industry organization, product design, and market penetration in one coherent framework: supplying differentiated healthy milk products to meet the increasingChinese demand.

The book focuses on an important theme which is food safety crisis. The book illustrates how a profound social changeis unfoldingin China through the dairy industry.

Product details

• Authors: Quan Gan, Gan Quan
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Release: 30.06.2019, delayed
• EAN: 9781138203761
• ISBN: 978-1-138-20376-1
• No. of pages: 256
• Series: Routledge Studies in the Modern World Economy; Routledge Studies in the Modern World Economy
• Subject: Social sciences, law, business > Business > Economics